Gen Z’s Budget Cuts Signal Tighter 2025 Holiday Spending Season
Gen Z’s Budget Cuts Signal Tighter 2025 Holiday Spending Season Holiday spending in the U.S. is projected to fall by 5% this year, largely driven by a significant 23% pullback from Gen Z consumers, according to a new survey from PwC. The 2025 Holiday Outlook, released this week, highlights how economic uncertainty is shaping consumer sentiment as the crucial retail season approaches. Households are planning a more deliberate approach to their holiday purchases, prioritizing value and making strategic choices on…