Lululemon Sues Costco Over Alleged Athleisure ‘Dupes’ in High-Stakes IP Battle
Lululemon Sues Costco Over Alleged Athleisure ‘Dupes’ in High-Stakes IP Battle Lululemon has initiated a lawsuit against wholesale giant Costco, alleging the retailer is selling unauthorized ‘dupes’ of its popular athleisure wear. The legal action, filed last Friday, escalates the ongoing debate around fashion look-alikes and intellectual property rights within the retail sector. The lawsuit claims Costco is unlawfully trading on Lululemon’s brand reputation by offering lower-priced versions of its signature items, including Scuba hoodies, Define jackets, and ABC pants….