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Google Defends AI Overviews, Claims Increased Search Queries and Higher Quality Clicks for Websites

Google Defends AI Overviews, Claims Increased Search Queries and Higher Quality Clicks for Websites

Google Defends AI Overviews, Claims Increased Search Queries and Higher Quality Clicks for Websites Google is pushing back against growing concerns that its AI Overviews are negatively impacting web traffic, with a top executive asserting that the new feature is actually driving more user queries and delivering higher-quality clicks to websites. This optimistic stance, outlined in a recent blog post by Google Search head Liz Reid, directly contrasts with recent industry analyses and reports. Reid claims that Google Search’s total…

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Threads’ Billion-User Ambition Faces Hurdle: Link Engagement Remains Stubbornly Low

Threads’ Billion-User Ambition Faces Hurdle: Link Engagement Remains Stubbornly Low

Threads’ Billion-User Ambition Faces Hurdle: Link Engagement Remains Stubbornly Low Two years after its launch, Meta’s Threads platform is rapidly expanding its user base, boasting over 350 million monthly users and averaging more than 115 million daily active users. While Mark Zuckerberg has grand visions of it becoming Meta’s next billion-user app, new data reveals a persistent challenge: Threads is still struggling to drive significant outbound traffic to external websites. Despite Meta’s recent efforts to encourage link sharing and improve…

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