The Global Rise of Labubu: From Storybook Character to High-Demand Collectible
The Global Rise of Labubu: From Storybook Character to High-Demand Collectible Labubu, a character created by Hong Kong artist Kasing Lung in 2015 for his book series “The Monsters,” has experienced a significant surge in popularity since 2019. Initially appearing as illustrations in the book, Labubu, described as a forest-dwelling elf with bunny ears and a distinctive smile, was granted exclusive toy production rights to Pop Mart International in 2019. Pop Mart’s marketing strategy, which included selling Labubu in “blind…