Starbucks CEO Brian Niccol’s First-Year Report Card: Progress Made, Wall Street Skeptical
Starbucks CEO Brian Niccol’s First-Year Report Card: Progress Made, Wall Street Skeptical One year after taking the helm, Starbucks CEO Brian Niccol is showing signs of steering the coffee giant towards a turnaround, though the journey is far from over. Niccol, who joined Starbucks on September 9, 2024, inherited a company grappling with declining sales, customer frustration over app issues and wait times, and understaffed stores. His ambitious ‘Back to Starbucks’ campaign, launched in September 2024, aimed to revitalize the…