Epic Games Reports 60% Drop-off Reduction After Apple’s iOS 18.6 App Store Installation Revamp
Epic Games Reports 60% Drop-off Reduction After Apple’s iOS 18.6 App Store Installation Revamp Epic Games, the developer behind popular titles like Fortnite, has announced a significant boost to its user acquisition following Apple’s implementation of a streamlined app installation process in iOS 18.6. The company reports a dramatic 60% decrease in user drop-offs during the installation of its game store, marking a notable improvement in compliance with the Digital Markets Act (DMA). Earlier this year, Apple began allowing European…