Amazfit Launches Helio Strap: A $99 Wearable Challenging Fitness Tracker Giants

Amazfit has officially launched its new Helio Strap, a screenless fitness tracker now available for purchase at an aggressive price of $99.99. This new device aims to disrupt the wearable technology market by offering a comprehensive set of features at a significantly lower cost than many competitors.

Positioned as a versatile alternative, the Helio Strap stands out for its capability to track both sleep and exercise, a key advantage over competitors like Garmin’s Index sleep monitor, which retails for $169.99 and is limited to sleep tracking. The Helio Strap supports 27 exercise modes, including specialized tracking for smart strength training and Hyrox races, making it a comprehensive solution for fitness enthusiasts.

The device integrates seamlessly with the Zepp app, allowing users to consolidate data from the Helio Strap with other Amazfit watches they may own. It also features a “BioCharge” metric, similar to Garmin’s “Body Battery,” designed to help users assess their recovery and energy levels throughout the day.

With a battery life of up to 10 days, the Helio Strap relies on a connected smartphone for GPS tracking during outdoor workouts, a design choice that keeps the device compact and power-efficient. Amazfit also plans to offer an armband accessory, providing users with more flexibility for activities where wrist-based tracking might be inconvenient.

The launch of the Helio Strap at this price point sets a new standard, potentially pressuring other manufacturers like Polar and Garmin to re-evaluate their offerings in the highly competitive fitness wearable segment.

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