Amazon Prime Video Reverses Course on Gunless Bond Artwork After Fan Outcry

Amazon Prime Video has quietly but swiftly removed controversial James Bond artwork following a weekend of intense social media backlash. The streaming service had drawn widespread criticism for depicting the iconic spy without his signature firearm in a series of promotional images, with guns airbrushed or cropped out.

The removal of the revised artwork and its replacement with original movie stills comes just after James Bond Day on October 5, a day that ironically saw fans expressing outrage over what many called “cultural vandalism.” The controversy erupted on Friday when UK fans first noticed the altered posters, which included iconic images of Sean Connery’s Dr. No and Pierce Brosnan’s Goldeneye, where firearms were noticeably absent.

While Amazon Prime Video has declined to comment, the swift action suggests a response to the significant public outcry. The gunless Bond images quickly became a viral meme, with fans humorously replacing Bond’s missing weapons with various objects. British actor Rufus Jones also pointed out that some altered posters inadvertently made Bond appear to be making offensive gestures.

Currently, the Bond thumbnails on Prime Video UK now feature action shots directly from the movies. However, in some instances, such as a still from Skyfall featuring Daniel Craig, the firearm remains cropped out of view, indicating that the platform might still be navigating its approach to Bond’s imagery.

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