Peloton Unveils Major Hardware Refresh, AI-Powered Workouts, and Price Hike in Bold Bid for New Era
Peloton Unveils Major Hardware Refresh, AI-Powered Workouts, and Price Hike in Bold Bid for New Era
Peloton has officially launched a comprehensive overhaul of its product ecosystem, introducing the “Cross Training Series” alongside a new AI-powered coaching system, Peloton IQ, and an increase in its monthly subscription fee. This significant refresh marks a strategic move by the connected fitness giant to reclaim its market position and diversify its offerings.
The Cross Training Series features updated versions of its popular Bike, Bike Plus, Tread, Tread Plus, and Row Plus machines. A standout innovation across the entire lineup is the 360-degree swivel display, previously exclusive to the Bike Plus, which now allows users to seamlessly transition from cardio to strength training and other exercises within a single workout space. These new machines also boast enhanced audio, faster processors, and improved Bluetooth and Wi-Fi connectivity. The Bike and Bike Plus models will additionally receive a new, more comfortable seat, a highly requested feature from the Peloton community.
For the premium “Plus” models, Peloton integrates advanced features including a movement tracking camera for real-time form feedback, rep tracking, and personalized weight suggestions. These top-tier devices also come with superior speakers developed in partnership with Sonos and support “Ok Peloton” voice commands for hands-free control.
Central to Peloton’s new strategy is Peloton IQ, an AI-driven coaching feature rolling out across both new and existing hardware. Peloton IQ provides real-time form correction during strength training classes, suggests optimal weights, and generates personalized weekly workout schedules based on user goals, history, and performance. It can also integrate data from third-party wearables like Apple Health, Garmin Connect, and Fitbit to offer more tailored insights, such as recommending increased weights or suggesting supplementary yoga workouts.
However, these innovations come with a higher price tag. The new Bike starts at $1,695, with the Bike Plus at $2,695. The Row Plus is priced at $3,495, the Tread at $3,295, and the Tread Plus at a substantial $6,695. Furthermore, Peloton’s monthly subscription is increasing from $44 to $49.
Beyond hardware and AI, Peloton is expanding its wellness initiatives through new partnerships. Collaborations include the Hospital for Special Surgery for injury prevention workouts and Halle Berry’s Respin for programs addressing menopause and perimenopause. The company has also acquired the breathing exercise app Breathwrk, making its content available to members.
This bold series of announcements signals Peloton’s determined effort to innovate and expand its appeal, betting heavily on integrated hardware, artificial intelligence, and a broader wellness focus to define its next chapter in the competitive fitness landscape.
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