OpenAI Launches ‘Pulse’: ChatGPT Now Delivers Personalized Proactive Updates

OpenAI has officially unveiled ‘Pulse,’ a significant new feature for ChatGPT designed to transform the AI chatbot from a reactive query system into a proactive, personalized daily assistant. Rolled out to Pro users on mobile starting September 25, 2025, Pulse aims to deliver tailored updates based on individual user interests and past interactions, eliminating the need for constant prompting.

This innovative feature, announced by OpenAI on Thursday, acts as a personal assistant that ‘works for you overnight,’ synthesizing information from chat histories, direct feedback, and even connected applications like Google Calendar and Gmail. Users will receive daily updates presented as ‘topical visual cards,’ allowing for quick scanning or deeper dives into specific subjects, such as local news, fitness recommendations, or language learning progress.

The introduction of Pulse marks OpenAI’s strategic shift towards a more personalized and anticipatory AI experience, as highlighted by CEO Sam Altman. While currently exclusive to Pro subscribers, plans are underway to extend access to Plus subscribers in the near future. This development comes as retail traders and the general public increasingly leverage AI tools for insights, ranging from personal financial advice to market analysis, underscoring the growing demand for intelligent, personalized digital assistance.

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