Xiaomi Unveils New Flagship Smartphone, Directly Challenging iPhone 17 with Aggressive Pricing
Xiaomi Unveils New Flagship Smartphone, Directly Challenging iPhone 17 with Aggressive Pricing
Xiaomi Corp.’s billionaire co-founder and CEO, Lei Jun, officially debuted a new smartphone series on Thursday, directly positioning it as a formidable competitor to Apple’s recently released iPhone 17. The launch, announced via a livestreamed event, highlights the Chinese tech giant’s burgeoning ambitions to take on leading U.S. rivals like Apple and Tesla Inc.
The new Xiaomi smartphone, which mirrors Apple’s strategy by offering Pro and Pro Max models, starts at an aggressive 4,499 yuan (approximately $631.20) for its base configuration. The top-end model is priced at 5,999 yuan. This pricing strategy makes Xiaomi’s entry-level device more than $100 cheaper than the base iPhone 17, which made its global debut just weeks prior during Apple’s annual product launch event. The move signals Xiaomi’s intent to capture a larger share of the premium smartphone market.
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