Zelenskyy’s Signature Military-Style Attire: A Strategic Statement at High-Stakes Summits

Ukrainian President Volodymyr Zelenskyy’s choice of attire, often a military-style ‘suit’ for significant diplomatic engagements, continues to draw attention and commentary. At a recent summit with Donald Trump, the former U.S. President reportedly exclaimed, “I love it,” in reference to Zelenskyy’s more formal, yet still war-aligned, black outfit. Zelenskyy’s response, “It’s the best I have,” underscored the practical and symbolic nature of his wardrobe.

Since the full-scale invasion by the Kremlin three years ago, Zelenskyy has consistently opted for army-toned sweatshirts, polos, and military-inspired attire in public appearances. This distinctive sartorial choice has become a powerful visual symbol of Ukraine’s ongoing conflict and its leader’s solidarity with his nation’s armed forces. While widely praised for conveying resilience and dedication, his informal dress code has also occasionally drawn criticism from some, including certain MAGA Republicans, who have suggested a more traditional approach for international meetings.

Elvira Gasanova, a Ukrainian businesswoman and designer for the Damirli brand, which creates some of Zelenskyy’s signature looks, explained the rationale behind his choices. “This time the president [Zelenskyy] will be in a suit, but the style still remains in a military key with the same symbolism: He is the head of state, which is at war,” Gasanova stated. She emphasized that these decisions are personal to President Zelenskyy, noting that “every detail matters—his appearance, mood, emotions.” For the leader of a nation at war, his image is a critical component of his role and the message he conveys to both domestic and international audiences.

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