Taylor Swift’s ‘New Heights’ Podcast Debut Shatters Streaming Records

Pop superstar Taylor Swift’s highly anticipated appearance on Travis and Jason Kelce’s ‘New Heights’ podcast has instantly become a record-breaking sensation. Just 17 hours after its debut on Wednesday, August 13th, the episode amassed over 10.8 million views on YouTube, far surpassing previous show records and highlighting Swift’s unparalleled influence.

The impact extends across platforms, with Spotify reporting the episode as one of its top-performing podcasts in the last 12 months. Swift’s visit triggered an astonishing 3,000% surge in new listeners and a 2,500% increase in average streams for ‘New Heights’. Furthermore, female listenership spiked by 618% on the first day alone, solidifying her power to draw diverse audiences.

During the two-hour chat, Swift also leveraged the massive platform to unveil details about her upcoming 12th album, set for an October 3rd release, which will feature a collaboration with Sabrina Carpenter. Her rare sit-down interview proved a masterclass in album rollout, with nearly 9 million YouTube views in its first 12 hours and 1.3 million concurrent viewers during a livestream. Industry analysts are already predicting the episode is on track to become one of the most-watched podcasts of all time.

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