Gwyneth Paltrow Becomes Temporary Spokesperson for Astronomer Following Viral Kiss-Cam Scandal

In a surprising move, actress Gwyneth Paltrow has stepped forward as a “temporary spokesperson” for the tech company Astronomer, just one day after the firm became embroiled in a viral Coldplay kiss-cam scandal. Paltrow’s unexpected role comes as Astronomer grapples with the fallout from a public incident that led to the resignations of its CEO and chief people officer.

The company released a parody video on Friday, July 25, featuring the Oscar-winning actress. In the clip, Paltrow humorously stated she was “hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer,” then playfully dodged questions about the controversy, instead promoting the company’s data automation services.

The scandal originated from Coldplay’s Boston concert on July 16, where Astronomer CEO Andy Byron and chief people officer Kristin Cabot were caught on the kiss-cam. Their awkward attempt to flee the camera prompted frontman Chris Martin—Paltrow’s ex-husband—to quip about a potential affair or shyness. The incident quickly went viral, leading to Byron and Cabot’s resignations.

While Astronomer attempts to redirect public attention, the controversy has also resulted in an unexpected surge for Coldplay. According to Luminate data, the band’s on-demand audio streams jumped 25 percent on Thursday, a significant increase from their pre-concert streaming figures, highlighting the wide-reaching impact of the viral moment.

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